Last call to register: Live video conference - Consumer Products Meet Hollywood

Learn about US entertainment marketing and how to get your products into the hands of celebrities

Don't miss the opportunity to hear directly from one of the top US product placement experts - Steve Rasnick. With over 30 years industry experience, Steve will detail the how and why of adding a product placement strategy into your marketing mix. 

Join Austrade for a 90 minute live video seminar and learn how your products can be the next big thing.

Why you should attend:

Learn of the many different ways for your products to be intertwined with TV shows, feature films, high profile celebrity events and game shows.  Have your questions answered - find out more about Hollywood and the exposure of consumer goods within the media and celebrity world.  Access professional insight from the agency that brought Ray Ban sunglasses to Tom Cruise in the film Risky Business and Lexus automobiles to the Entourage TV series.   Find out how Austrade can assist you to operate successfully in the US market and leverage the power of Hollywood. Prepare to create brand awareness and longevity to help launch your product and/or sustain your current sales in the US - utilising the 'as seen on' angle can last you a lifetime.

Did you know?

It was 1982 when ET handed "Reese's Pieces" to Elliot and sales of Hershey's peanut butter candy increased by 80%. Since that film, the concept of modern-day branded entertainment has been on the mind of every brand manager and marketing whiz - Product Placement News.  Eileen Shields, a New York designer whose shoes were worn by actress Cynthia Nixon in the film version of 'Sex and the City' says "There was a surge in sales because of the movie. As a result, my business world expanded to as far as the Middle East." Product placement may offer better value than purchasing traditional TV spots - The Wall Street Journal, Sep 28, 2009.

Space is limited - register now

To register and for more information please visit:

www.austrade.gov.au/hollywoodconsumer
or call Austrade direct on 13 28 78



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